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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Company & Title

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CET Forum 2025
Monday
, 
October 
27
 at 
8:30am
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About the Event 

 

“CET Forum 2025” is an exclusive, invitation-only event in Washington, D.C., that will bring together Israel’s most promising battle-tested defense startups, and key players in the U.S. defense industrial base, including representatives from the DOD, defense contractors, venture capital firms, and national security experts.


CET Forum 2025 is produced by The CET Sandbox, the U.S.-Israel “innovation hub” on Critical and Emerging Technologies. The event will follow an “unconference” format, with an emphasis on small-group conversations, roundtables, workshops, networking, and trust-building between two allied countries that share national security interests.

Event Hosted by 

2025 Version 2

Participants include current and former representatives from

Dr. Lawrence Schuette

Director, Global Research and Innovation at Lockheed Martin

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

David Rader


Senior Advisor at Office of the Secretary of Defense

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Andrew Pahutski


SES Ret. Dir, of Foreign Investment Review (DoD)

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Sarah Bard


Global Communications & Brand Executive

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Joe Fluet

Founder Fluet, Executive Chairman of the Board at MAG Aerospace

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Kurt Scherer

Managing Director,                           C5 Capital

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Sarah Pearson

Department of Defense           Defense innovation unit

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

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Agenda

Event Agenda
Monday, October 27
  • Afternoon: Visit to a leading U.S. defense facility, including executive briefings and tours
  • Evening: Opening cocktail reception and networking
Tuesday, October 28
  • Morning: Breakfast and networking, welcome remarks, framing discussions, and keynote/fireside chat
  • Late Morning: Introductions and presentations from Israeli founders (Part I & II)
  • Midday: Lunch and informal networking
  • Afternoon: Roundtable discussions and thematic panels on defense innovation and procurement transformation, and additional founder sessions
  • Late Afternoon: Closing keynote/fireside chat, wrap-up, and adjourn
  • Evening: Closing reception & drinks

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

Partners and Co-Hosts

 

CET Forum 2025 is produced in partnership with the top defense and national security firms in the U.S. We are grateful to them for their support of The CET Sandbox, and for their commitment to advancing the U.S. national security interests.


About the CET Sandbox

The CET Sandbox is a U.S.-Israel “innovation hub” on Critical and Emerging Technologies. A network of more than 350 Israeli defense-tech founders and a wide array of U.S. national security experts — including current and former officials at the Department of Defense, U.S. Primes, venture capital firms, and industry associations — The CET Sandbox helps Israeli CET startups succeed in the U.S., and assists the U.S. defense-industrial base in identifying battle-tested Critical and Emerging Technologies in Israel.

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